Brace yourself Los Angeles – Hello Kitty will be landing on 18 September.
The feline character can already be found patrolling routes across Asia, but will be soon taking the US by storm!
A joint venture between Eva Air and Sanrio (the creators of Hello Kitty), the brand is already alive and established across much of Japan, Hong Kong, South Korea and China – where Hello Kitty enjoys practical celebrity status. And we’re not just talking planes emblazoned with feline faces – there’s a whole brand experience, from bespoke boarding cards to pink, flowery, boutique check-in desks.
The new American plane, a Boeing 777 (the world’s largest twinjet aircraft), will fly three times per week from Taipei to LA – with a planned European schedule in the near future.
So, it seems that for Hello Kitty’s furry cuteness, the sky’s the limit! Ahem.